The Writewell Academy, Part Two

Lani and I had lunch and talked about the Writewell Academy idea in more detail, then read the feedback we’ve been getting and talked again tonight, and here’s where we are tentatively.

The 100 level lectures would go up first:

The first one describes the overall approach of the lecture series and gives people a chance to experience the format we’re using. It’s free so that people can find out what they’re getting into without spending money.

The second one is the only lecture that we recommend before you have your story draft done. It’s about finding your story in the mass of ideas, different ways of accessing the girls in the basement, etc.

The third one is about the essence of story: protagonist/goal/antagonist/goal/conflict/crucible.

You should know the stuff in the 100 level courses before you try 200 level courses:

The 200 level is a closer look at the different basic components of story. The first column is character, the second is structure (two different approaches to classic linear structure) and scene, and the third is everything else. (I just checked the third column and the numbering is all off there because we were moving stuff around. Ignore the course numbers in the third column. They are wrong.)

The 300 level is stuff from the 200 level taken to a more abstract and in-depth level. It’s a good idea to take whatever 200 level course comes before the the 300 level you want because we’re going to assume you know that stuff, unless you already know that stuff, of course.

Then there’s the 400 level, but it’s going to take a year to write and record these, so later for that.

Tuition: All classes are $10. We’re not going to get fancy with the pricing. You want a lecture, that’ll be ten bucks, thank you. Hit that PayPal button.

Forums: None to begin with. We’re both swamped as it is, and while we’re really enthusiastic about this project, the enthusiasm is limited to the lectures at the moment.

Certificates: Sure. They’ll be fabulous certificates, too. Lani suggests a certificate for each section, so a 100 level certificate, a 200 level character certificate, a 200 level structure certificate, etc.

Merchandise: Clearly there’s an interest in merchandising, so sure you can have V-neck T-shirts. It’s going to take some research because we want good quality stuff–I like Skreened for t-shirts but that’s all they sell, so maybe not–but we’re designing the website as I type this, so merchandise design can go right along with that.

Okay, opinions, questions, complaints, suggestions?

93 thoughts on “The Writewell Academy, Part Two

  1. Part one was closed.
    I love the phrase, Mess with me and you mess with everybody in my head.
    I don’t think I have a multiple personality disorder πŸ™‚
    I’ve tried courses and so far they haven’t helped. I just felt intimidated. I’ll be frank about it, about myself. I left school at 14, never had a formal eduction, many technical writing terms don’t compute, the background isn’t there. But as you say, Jenn, small bites are better than big ones for the digestion. πŸ™‚ If nothing else, I’ll sit in my school PJ’s and absorb as much as I can.

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  2. Do we have a timeline on when these will start to be available yet? I am really looking forward to this.

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  3. We’re hoping for April which is about two weeks away. Since we’re writing, designing, and then recording these, the learning curve on the first ones is large. Fortunately, we both already have Keynote lectures on 102 and 103, so it’s just revising those, writing 101 and then mastering the technical part.

    Then on to the 200s.

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  4. excellent!! loving this! what a great way to get everyone excited for the rest of 2012. really hope bob can make a guest appearance in one of the lectures πŸ™‚

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  5. Now that I’ve read both Writewell posts and seen the course levels and structure, I have two things to say:

    1) WOW. What a terrific idea!!
    2) You’re undercharging.

    I’m serious about both these points. I understand that you don’t want to charge too much, but somewhere there’s balance. I honestly believe that $10 is much too little for the level and quality of the information and the expertise from you and Lani.

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    1. There were two things I took into consideration about the pricing, and I think Lani has the same things though I don’t want to speak for her:

      1. Most of the people I know who write don’t have much money. And since it’s always a crap shoot as to whether ANY writing class is going to be good for a particular writer, paying for a writing class is a real crap shoot. I don’t ever want to price anybody out of the ability to improve her writing.

      2. These are short lectures, forty-five minutes with no interaction with the teacher and I’m very reluctant to charge more than this for something where the student gets no feedback.

      3. If the lectures are cheaper, people can buy more of them, which is good. We’d probably make money selling more lectures for $10 then we would by selling fewer lectures for $20. I know there’s a perception that cheap means poor quality, but Lani and I are fairly well known, so I’m not worried about cheapening my brand.

      So I’m really comfortable with the $10. Much over that, I’m not sure I’d be giving enough value (no, I’m not going to answer e-mails no matter what Lani says).

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      1. I don’t think that $10 equates to low quality or that you risked cheapening your brand. I’m more concerned that you and Lani are short changing yourselves considering that you’ve designed these courses and done all of the work to make them available.

        Given the work that you’ve done, and taking everything else into consideration, I still think that $15 per course is reasonable for the writer and for you.

        This is, of course, just my .02 in opinion. Definitely not worth more than .02. πŸ™‚

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        1. I agree with $10 being too darned cheap for any of it (including the lectures up at Storywonk). Then again, I’d pay $50 to listen to you riff on your grocery list, no Q & A, no forum/email loop included, so YMMV.

          I’d venture $15 for the 100 series, $20 for the 200, $35 for the 300 and $50 for any 400 you do. Just because no matter what, you both put time and energy into this and you both give amazing value for the student at pretty much any price. Also, as far as the baseline is concerned, if someone will pay $10 they’ll pay $15, and at that point $20-$25 feels like a steal. $35 for-300 level classes scales appropriately for advanced level material from the baseline, etc. Most classes out there are charging hella lot more for hella lot less quality content. Although many of them include list/forum interaction from the instructor, the basic materials for the class are usually fairly scant, the instructors (goddess bless them) don’t have any solid pedagogical background or experience, and the access to the preset community is worth more to the student than the actual class experience itself.

          I know you. When you teach, you teach master class level no matter what. The community that comes along with you is a place to grow and expand, and always lovely to participate in, but the heart of thing is the value your teaching provides. Don’t shortchange yourselves – not saying get all elitist and sequestered off from the rest of the interwebs thereby ignoring anybody who can’t afford your sexiness – just don’t sell yourselves short. Even if you can and have given a number of these lectures in your sleep, even if you’re just repurposing existing materials, you still have and will put time into it. Getting paid doesn’t have to take away from the shiny fun of creating and teaching and learning.

          I want all the t-shirts, but especially the second. Also, agree on the great font, but it looks kind of anemic at the moment, as if Cthulu’s already gotten to it.

          Smooches and YAY!!!!!

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      2. Um, yeah, it was that “answering emails” that had me sort of terrified for the two of you. πŸ˜€ Though I could see why a yahoogroup would need a moderator, for $10, it’s very easy to say, “just the lecture, no feedback” and no one feels like they didn’t get their money’s worth.

        I really loved the t-shirts. I especially love the pjs as uniform.

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        1. I will always answer e-mails. The fact is, people e-mail me all the time for advice and I give it freely, and anyone who ever wants to contact me about anything usually does. This might increase that stream a bit, but until I find it overwhelming, I’ll answer. I do it for free, if I’m getting paid, I’ll do it then, too.

          Jen doesn’t have that kind of time or energy, and that’s great. But that’s why the classes are $10. We spend some time up front, and then have these out there for people to discover when it’s the right time for them. Once they’re up, we don’t have any more work to do. My classes have been spendy so far because they require me live, giving feedback, and I really want to make them more available, so I’ll be doing the same with my StoryWonk classes so that anyone who wants to take them but can’t afford the live versions can do so. It’s about making it more accessible to people without requiring so much work and time from us, and $10 is the sweet spot there.

          If you feel we’re undercharging, tell your friends. πŸ™‚ Because it’s no more work for us to sell 100 than 10. We’ll put up a web badge at Writewell that you can download and put on your website if you feel the value is really good. But we’ve talked about it a lot, and we’re very comfortable with this arrangement.

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          1. All of which is why we love you both. You’re very very generous, and honestly, saved my bacon a time or ten via email, so who am I to caution you on that? πŸ˜€

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    2. I agree with Mary Stella. You’re undervaluing the product. You and Lani have worked years to develop your knowledge and your craft. I understand not wanting to take advantage of your readers and budding authors. I respect the hell out of that. But the level of experience and information you’re willing to share is worth more than $10 a lecture. That being said, love this idea, love the concepts, and respect the hell out of both of you ladies. This is an investment that touches many of us who don’t have a writer’s group or access to credible writing courses. You’re filling a need and you’re doing it with high style.

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      1. Thank you. We do have a lot of experience, and we do value ourselves, trust me. No one says, “I’m awesome,” more than me and Jenny. But the goal here is making ourselves more accessible, not less, without putting such a strain on our time. The fact is, teaching this once and putting it up is less time and effort than teaching it live three or four times a year. It makes the work accessible to more people, and a greater volume is no extra work for us, so in the long run, we’ll probably make more money this way, and we’re not breaking you guys. It’s all about volume. So, as I said before, if you think we’re not charging enough, then tell your friends, and you’ve just made us a lot more money on it. We do value ourselves, highly, which is why live classes with us that require feedback are so expensive. This allows us to offer what we know to writers in a way that’s accessible, and what we’re shooting for is volume. So, once it’s up, tell all the writers you know, and that will help a lot.

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        1. I can appreciate that. But I think there was a misunderstanding. It wasn’t a commentary on the value you find in yourselves. You’re both WONDERFUL, AMAZING individuals, and I know you both hold yourselves in that regard. It was just a commentary on the value of the product itself. Sorry if that came out a bit muddled in my previous post.

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  6. The chart is much better. I like the independent study aspect of it, and at $10 a pop, it is a steal (although the “price” for sex scenes did make me snort).

    And I really want a tee shirt.

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    1. From an advertising professional’s point of view: Consider not listing the price under every class. Just a mention at the top or bottom or registration place or whatever…”Choose any module, any time, for just $x.99.” That way the emphasis is on the class name and your names.

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  7. Can I tweet about this, or do you want to wait until you’ve got all the details nailed down? I’ve got a large following, made up mostly of aspiring writers and readers who are flirting with the idea of picking up the pen.

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    1. Well, there’s nothing to say except “Lani and Jenny are brainstorming it on Argh.” We’re definitely doing it, but it’s just planning so far.

      That said, if you want to tweet that we’re planning it, go ahead. The website should be up in two weeks, so that’ll help.

      Oh, and thank you!

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  8. Well, when it’s time to say what made me happy this week, the Writewell Academy for Wayward Writers is on the list. That you guys are looking at making this happen next month? Be still my heart.

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  9. I agree with Mary Stella: Excellent idea. And you’re undercharging.

    Prices for similar ventures range from Writer’s Digest $89 90-minute webinars to LWRA $16 multi-lesson email classes to free stuff, so yeah, finding a balance is tricky. But this is your living. And you guys have the credentials, the reputation, the fabulous teaching skills (I’ve learned from both of you), the excellent material.

    Even bumping the price a little, say to $14.99 each, would make a significant difference to you over time while keeping these classes wildly affordable. (And yes, do the $x.99 pricing! There’s a reason retailers use it.)

    Otherwise, I love the whole Writewell Academy brand. I’d vote for a t-shirt with nothing on the back…or maybe the class year. So this year, all the t-shirts would have a “12” on them. Next year, a “13.”

    And gift certificates!

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    1. Ellen DeGenerese’s ad for J.C. Penney has forever ruined pricing that ends in .99 or anything with a 9. I’m at the point where I’m considering changing my e-book prices to $3.00 and $3.50

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    2. Would gift certificates be something easy to do with PayPal? I know you’re trying to keep this as simple as possible for now. If it’s easy, I think that would be a fantastic idea! Then I would know what to say when people ask me what I want for Mother’s Day this year.

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    3. Oooh, gift certificates.

      What I learned in my business and tech classes is that things that are sold for “$X.99” send a certain message and things that are sold for “$X.00” send a different message. As in T.J.Maxx prices end in .99 and couture prices end in “$.00.” It’s a perception difference.

      Fifteen bucks. I get nervous. The first three definitely ten dollars. I’ll talk to Lani. I REALLY don’t want to price these out of anybody’s reach.

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      1. My go-to example for a company that knows how to manage perception is Apple–and their prices all end in 9s. Also, it’s always easier to cut prices than to raise them.

        I appreciate your wanting to keep these classes accessible. And it’s so cool that you and Lani are willing to share your expertise. I just know, after a dozen years making a living as a freelancer, that it’s too, too easy to undervalue yourself–and that it’s surprising how much people will pay without blinking.

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        1. You’re right on the under-valuing. I’ll talk to Lani again. She’d suggested making the 200 level courses more. I’ll have a better feel for this once we actually get one of the suckers done, too. But you’re right, you’re right, I know you’re right about the tendency to undervalue. But I really do want them affordable. ARGH.

          Everything Apple that I can find in the Apple store sells for prices ending in $.00. Other retailers may discount their stuff to $X.99, but the prices on their website and in their stores are always $X.00.

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          1. Hmmm…looking at http://store.apple.com/us, I see the iPod Touch from $199, the iPod Nano from $129…and the biggest thing on the page is the new iPad starting at $499.

            You know, even going from $10 to $10.99 can make a big difference for you and Lani.
            Anyhow, lots to think about. And thanks for the chance to weigh in!

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          2. Oh, I see where we’re missing each other. I’m talking about the cents. $129.00 versus $129.99. It’s the $.99 ending that looks cheap.

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          3. Apple does 99 in the dollars, not the cents. The low level 13″ Macbook Pro is $1199.00.

            I know. I worked at the Apple store. So there is that sense of “just shy of $1200” but I don’t think anyone looks at 1199 and thinks 1100. But that’s okay.

            Anyway, we will talk about it some more. Alastair is of the same opinion you guys are. We’ll talk. We’ll see. But really – tell your friends. It’s a steal!

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          4. I do. And I really feel a lot better about $10 now that Lani’s okay with it. Big relief.
            But thank you all for looking out for us.

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          5. Gift cards are an excellent idea.

            I’m going to go against the volume of people saying you’re overpricing by pointing out that quite a few RWA chapters have online classes for $30 or $25 which last an entire month, are often taught two / three times a week, and involve being on a yahoogroup type of loop (some have their own private loops) where the teacher answers questions and interacts and, often, gives feedback on the work/homework. Without built-in feedback, $10 / lecture seems very fair, because your experience is more than that valuable–it will give the perception of “great value” and “a steal” to all potential students and would likely help drive up the volume of people taking the class. You made a point earlier about lower prices = greater volume, and I agree.

            [I post this as the person who organized and ran the classes PASIC (published authors’ special interest chapter) for almost three years. Even with terrific teachers who were going to interact for a whole month, it was hard to get students in the door, so to speak, and we promoted the hell out of those classes. I cross promoted to other writing organizations (WGA, ITW, etc.) which did help, because writing lessons are often non-genre-based. However, I think one of the drawbacks was the “time involved” issue: students couldn’t commit to a full month of classes, so no matter the great price, they were reluctant to sign up, feeling like they weren’t going to be able to do the work to benefit from the great deal. The advantage you have here is that there is no classroom and people can go at their own pace.

            I would really really recommend that y’all build a FAQ as you go, though, because it’ll help those who aren’t as internet / classroom savvy.]

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      2. Don’t forget, you still have to pay PayPal. Not sure how much that is, but if they take a percent of each transaction, make sure you figure that in. I can only speak for myself but I’d still buy all the lectures at $15 each.

        Also – can you touch on “how to write emotion without becoming melodramatic” in one of your lectures, please?

        Looking forward to the start of classes! I can’t wait to wear the T-Shirts (yes, I plan on getting all three). πŸ™‚

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        1. Paypal doesn’t take too much. They will take more for overseas transactions, but they’re still about the cheapest option out there. A $15 sale will cost you $0.83 for a US sale. (We don’t sell anything at $10 so I can’t exact!)

          Paypal allows anyone with a Premiere or Business account to sell gift certificates. I’ve never used them before, but they do offer it through them.

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  10. Just read all the comments to these two posts, so I have just one thing left to say, Sign me up! Fantastic idea–classes, t-shirts, certificates, all of it. I’m so there!

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  11. I can pay more per class, but I realize how lucky I am in life. I like your reasoning on keeping the price down. I’m an egalitarian that way.

    I just wanna get started —

    Oh, and thank you so very much, both of you (*doing the namaste bow*). Fascinating so far.

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  12. This is great! All of the classes look awesome – there are 10 that I will definately take. I can’t wait until April! =)

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  13. Sign me up. I like the fact I can just get the ones I need and don’t have to buy a whole package of stuff I don’t need (yet).

    How will we know when they are ready?

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  14. I’m interested. I’m going to put my money where my mouth is and find out if I really am a writer.

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    1. You know, it won’t tell you if you’re a writer, but it might tell you if you want to write. Or it might help you figure out a story you’ve been wanting to write but aren’t sure how to begin.
      Actually, I can give you that for free: Just start the sucker. You can always fix it later.

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      1. “Just start the sucker. You can always fix it later.”
        That’s going on my wall above the place where I pretend to begin writing and never really get beyond notes and discovery.

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        1. Max-I did just the opposite! I started writing and about six months in, I looked around and said, “Oh, is there a format I should follow?” I still don’t know about discovery! My juice runneth over, in search of a glass.

          I’m in for $10 a pop. It makes it possible to buy more classes. And t-shirts. And pajamas.

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          1. There’s no format. There are a lot of possible structures. Don’t box yourself in. We’ll just show you how to do some of them and then you can take it from there.

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  15. This is absolutely wonderful. I’m so excited. And the $10 price point is very generous of you, but I also think it’s a wise move as you will get writers who really want to learn to take them all. Can’t wait.

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    1. I’ve thought about the pricing, and I’ve come to the conclusion that I agree with Robena. Price is something that consumers are acutely aware of right now, particularly when you factor in how the public’s sense of what is fair value has been scewed by independent e-book pricing.

      As Lani says, go for volume. I’ll help spread the word when the time comes.

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  16. I love the idea of the Writewell Academy. Love the t-shirts, too. The second back design is great. (Could these please be all cotton or cotton/polyester as some of us are very allergic to spandex?)
    I think the $10 price per class is the best for most of us. I understand the mortgage needs to be paid but so does mine. Thanks!

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    1. Oh, yes, another request for 100% cotton, please. Believe it or not, polyester now gives me hives. There went my wardrobe…

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  17. I’m also worried about undercharging. Because I guess this is taxable income plus you have to share the bucks between the two of you plus there’s the danger of people passing the stuff on to others (although true Argh people wouldn’t do that, right??)

    But I leave it up to you to figure it out. Hopefully, a lot of us will take those classes and pay for them. For me, a receipt that will be accepted by the German IRS would be more important than a t-shirt or a certificate as I might be able to pay for this out of my business account. (I’m not familiar with US regulations but I think everybody who is publishing books might be able to deduct this as business expense.)

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    1. These are all deductible, and if you purchase through PayPal (which you have to) then the e-mail you get from PayPal will say “Writewell Academy” and that should work for the German IRS. I hope.

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    2. As I remember–please consult a tax expert, not me–in the US if you can show evidence that you’re seriously pursuing a writing career, as in rejection slips from publishers, you can deduct all writing expenses. But really, check with somebody who knows for sure. The freelance writer’s part of the tax code is not something I’d ever do without an expert.

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  18. I think 15 bucks a class is the best price point so far.

    What about you presenting the lectures on video in your pajamas?!? It’s not the same as giving feedback, but video makes the whole thing feel more personal. It would be a nice compromise–no feedback, but you get Jenny or Lani in their Writewell Academy pajamas. Kind of like The Great Courses series, with individual professors delivering the lecture on DVD. All you need is Alastair and an iPhone to tape it. Producing one shouldn’t have to be a big money or time suck.

    Another idea is to open the Skype lines once a quarter for a general Q & A session. Two hours of your time, four times a year. No feedback in between those sessions. No prep work. But it’s a light personal touch that could lure in a bigger audience.

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  19. Love it! The idea of being able to come back and take the next session when I’m ready rather than on the instructor’s timeline is a super-nice perk. Very cool idea.

    I’m in favor of the $10 per session fee. It’s nice, it’s round and easily justifiable. Kinda like a glazed donut.

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  20. I am in favor of the $10 fee as well. For some , that ten dollars may be a decision to go without something else; a few coffees a week or no ham on the cheese sandwich. And that’s ok. Because you appreciate something you’ve sacrificed for. But to price it higher may mean you see fewer sales, or slower sales. For some, $25 may mean no sandwich at all. That is the unfortunate reality these days.

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  21. I think the solution is the web badge. If you really feel we’re undercharging, or even just that it’s a good value, put the badge on your blog, tweet about it, mention it on Facebook. Be our street team. Because really, I think volume is the key. And the more it succeeds, the more classes we’ll make available.

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    1. And added to say, some of us (me) will promote the hell out of this and would love to have a gift package type thing to give as a unit — say all of the 100s in one gift certificate. (I’m not talking about discounting the price–they’re low enough–just some mechanism that I can click on to give away X units to fans who keep writing to me asking me where to go for inexpensive classes. This is perfect for that.)

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  22. I think there’s some energy here:) Once again, CAN’T WAIT!!!
    And here’s another reason to get my domain straightened out – I love web badges. Almost as much as I love writing classes, all caps and exclamation points!!!

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  23. Call me selfish, but I like the $10 a session fee A LOT. However, I know you say no forums, but I think it would awesome if you provided a space for those taking the classes to get together and talk. I always found one of the most important parts of writing classes being able to bounce ideas off of your classmates. Just my two cents.

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  24. It’s nice that so many of those commenting agree that you’re underpricing. Even nicer that you want to stay accessible. So, imo…you’re underpricing. But if you raise the price, you’ll lose that accessibility. Me, fer instance. There are 11 level 2 classes, 9 level 3 classes. At $10 a pop, I’m probably in. At more…probably not. Just saying.

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  25. Just wanted to say, I’ve been feeling happier and happier all day. Ever since I took a wild hair in a work gap at the end of January and decided to look again at finding a way into writing fiction, more and more support has materialized – mainly from you and Lani. It’s essential the pricing works for you, but $10 would be brilliant for me (my strategy is to take as long as I can for my – so far unpaid – creative work, in between blitzes of editing to keep a roof over my head, just). I’d also love to be able to spread the word far and wide, to those who haven’t heard of the two of you yet (you not being as big in the UK yet as you are at home), and $10 would help with that. But maybe you will need to put the price up for the more advanced stuff, just to be sure it’s a win-win.

    Anyway, I’m feeling great, the sun’s come out (at 3 o’clock), and I’m off for a weeding break before finishing my current editing job. Thank you!!

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  26. Thanks for this second post. It’s made it much easier for me to get a handle on how Writewell would work for me. I vote for the $10 price. It’s not a question of your value – of course, you’re worth more – but for me, $10/class seems affordable while $15 puts it in the “oh, isn’t that nice; I wish I could afford it” category. I don’t mean I would not buy any lectures for $15, but I’d definitely end up spending more money total at $10 each.

    A big part of my current bargain learning-to-write program is checking writing books out of the library. When I find one that is exceptionally useful to me, I see if a good, clean used copy is available on Amazon marketplace or B&N. If not, depending on price and just how much I like that particular book, maybe I buy a new copy. In that case I’ve spent somewhere between $7 to $20, but I have the information PERMANENTLY on my shelves, available whenever I want it. For a basically one-time lecture, no matter how wonderful the instructor (and I have no doubt you two would be wonderful), $10 would tend to be my limit unless the subject was something I was really needed help with. (Oh, pardon me; of course, I meant “something with which I really needed help.”)

    I like the idea of the PDF workbook (outline for taking notes) that you mentioned in the first post; is that still in the plan?

    I do love the name and the slogans. I like T-shirt #3. I look terrible in standard T-shirts, but might well splurge for a V-neck (or a coffeecup).

    Hope this is helpful. Again, not a comment on your value (which of course is priceless), just feedback on how this would fit into my budget.

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    1. You’d have the lectures permanently. You’d download them and the workbook onto your computer. The workbook is going to be short though.

      But yeah, Lani and I talked again a little bit ago and we’re both most comfortable with $10. So it’s staying there.

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      1. Oh. (You did say “download” in the original post, didn’t you?) Thank you. That makes it even more of a bargain. I’m happy!

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  27. Okay here goes – FABULOUS IDEA ~ Love the price!!! ~ I could actually afford to do this! I would definitely talk it up with everyone I ran into. I am really good at word of mouth sales. I really WANT the T-shirt and wouldn’t mind being able to get a coffee mug either πŸ™‚ I like T-shirt #3. Thank you both so much for doing this!

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  28. First: sign me up.
    Second: as to your merch, The Bloggess seems to create new items every day and she uses zazzle.com (Here’s the link to her store: http://www.zazzle.com/thebloggess).
    Third: PayPal is sorta evil. (Check Regretsy.com for details). You might want to investigate WePay.com
    Fourth: Since it’s likely that fewer people will take the 400 level classes, you could make those more expensive, since we’re talking upper level ninja knowledge here.

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  29. I think it sounds like a great idea. Are you making profits off the merchandise? If so, those who feel you’re underpricing at $10/lecture could show their financial support by buying extra merchandise, especially since it’s going to be such cool merchandise.

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  30. Okay, well I am going to say that I really appreciate the $10 right now. I can come up with $10 and for whatever reason $15 makes me think “that could go toward the $1500 that you have to spend on the car. Or the cat’s teeth. Or you really need to go to the dentist and you should be paying down your credit card.” I had to take one cat to the emergency vet last night for a UTI or Bladder infection and it cost me close to $700 but it had to be done. So, I am going to argue on the other side because I got a call from the kid who is thinking about moving home with her 3 kids this summer and I’ll need to find a new place to live for more money and the cat and the car and the rest of life that happens. I can work with $10 in my head but $15 becomes a challenge. So, I am going to say thank you right here and right now.

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  31. Amazed by your generosity and very grateful for the $10 price. The way this year is looking, any higher and I’d be out. Which would break my heart. The fact I can work at my own pace and have the info for future reference is an added bonus.

    Your recent blogs have gotten me over a giant speed bump in revising my MS, so THANK YOU THANK YOU THANK YOU for all of this. Count me in on the Street Team when the time comes.

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  32. Thank you for keeping it affordable. 30 to 50 for a lecture the size of a short book is not realistic in a crappy economy (no matter how much we’d want to be able to show our appreciation for your craft).

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  33. As for prices, how about – each class $10. Feel free to “tip” $15 for the next one if you liked this one?

    Also, subject: how to rewrite – I just look at my stuff and my brain goes blank. I know it’s not right but….where to begin….

    Meanwhile, I’ll be checking out your website here more often…..I don’t want to miss out on this fun : )

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    1. Susan – with the exception of Magic and Discovery, which is about how to harness your magic before writing, these are all classes that are intended to look toward revision. When you write the draft, it’s Don’t Look Down time – just write and fix it later.

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  34. I’m swamped, so I’m sorry I haven’t read all the comments before posting. I just wanted to pipe up to say that you are smart to make the price for a 1-hour lecture reasonable. Of course you two and the wisdom you bring us is priceless. However, there’s definitely a magic number at which people new to your awesomeness will be unable to overcome the impulse to buy. I say go for the numbers and keep it low enough to catch all those fish. Once the lecture is done, you don’t have to maintain or update it, correct? I’d think DVD rental pricing, even, to get the word spread far and wide. It is true, however, that you will have the opportunity to test market test varying pricing schemes as you go. And I know how much work it will be to produce these and get them edited and posted for distribution. (In case you are wondering, the no-brainer, just-buy-it-without-thinking number for me is $5-10. When audible puts their books on sale for $4.95, my id muscles my super-ego into a pretzel.)

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  35. I wanted to ask this on the other thread but it’s closed.

    Does Alistair have any SF/Fantasy writing experience, that you’d ask him to do a 400 level class on how to do it?

    I write SF and Fantasy, and it’s a whole set of complicated stuff.

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    1. Lani had mentioned it. We’re not anywhere near 400 level yet, but I’ll ask. I shouldn’t have put that up there since it’s probably never going to happen.

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  36. I’m closing the comments here and moving them to the next post, still on Writewell. That way I can always find what we’re talking about. Next post, please . . .

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